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Internet gains are serendipity's loss He'd still like some interesting, perhaps off the wall suggestions.

In that, he sees a bigger concern. Our reliance on kids pandora bracelets and charms computer algorithms, he observes, may be narrowing our choices. They're taking serendipity the random, happy accidents of life out of the mix. "We're losing something vital to the production of knowledge," he says. It's kind of surprising, actually. The Internet is a gigantic ball of randomness, an entire universe of human understanding whether it's Wikipedia entries, scholarly articles, YouTube videos, social media memes or everything in between. When we talk about "surfing the Internet," we're often describing a session of jumping from site to site and link to link with little connection besides our own curiosity. Jorge Luis Borges would be thrilled. On the other hand, in trying to reduce that knowledge to buy pandora charms online australia bite sized morsels, we risk lowering the possibility of serendipity. Digital tools come equipped with sophisticated algorithms catering to our personalities, our pasts, our expectations and we don't necessarily seek out something new and different. Enter a musical starting point into Pandora, for instance, and you pandora original bracelet get songs, or artists, similar to the one you began with. A search term in Google may produce dozens of results, but we seldom click past the first page, which has the most popular (and usually obvious) suggestions. Siri is helpful, even entertaining, but not particularly surprising. This is all well and good (and darned convenient, too), but is something missing?"One of the really unfortunate effects (of algorithms) is that people are not forced to think about things that they wouldn't normally think about, with everything designed exactly the way you would ideally like it to be," he says. "It really kind of puts the brain to sleep."The issue gets back to the old divide between predictability and novelty. On the one hand, we like comfort zones and convenience. We stick with certain products and, especially in the Internet age, want our choices quickly and efficiently. Long before computers ruled, we set up systems to provide the expected. Consider Top 40 radio born out of an observation that people like to hear the same songs over and over and fast food chains, known for their strict quality controls. Today, the wealth of data provided by the Internet can make those choices even easier.

Businesses, media organizations and advertisers love sell pandora bracelet and charms Big Data, which lets them target consumers more accurately. Jacqueline Corbelli, the founder and CEO of BrightLine, a marketing company that creates targeted television advertising, believes the Internet age has made for more engaging, personalized content.


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