Google's YouTube Music takes on Apple and Spotify with free music streaming app
YouTube, the world's third most popular website after its parent company Google and Facebook, aims to take advantage of its quirky possibilities by offering artists' original tracks alongside cover special pandora charms versions, live footage and user generated content.
T. Jay Fowler, the director of product where can you buy pandora bracelets development who was involved in earlier services Beats Music and MOG, said he hoped to draw more people to streaming instead of simply competing with other companies.
YouTube Music which was announced alongside YouTube Red without full details or a launch date is compatible both with Google's Android system and Apple and will initially be available only in the United States.
The streaming service will be free but will come without advertisements for subscribers to YouTube Red, which costs $9.99 a month.
Google will still operate its audio driven Google Play Music streaming service, with YouTube Music expecting some consumers to use both platforms.
'Usher discovers Bieber. Psy breaks a billion. Macklemore goes from the garage to the Grammys. Pentatonix top the charts,' the firm said in a blog post announcing thre service.
'Over the past ten years, music on YouTube has been magic. We've seen established artists reach new heights and new artists explode on the scene. We've seen our fans shake, get happy and let it go. And together, they've made YouTube the absolute best place in the world to discover new pandora sale bracelets music.
'Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date.
'But we want to do even more to support artists and all the fans who turn to YouTube to discover music, so we're making the experience even better with a brand new YouTube Music app.'
Streaming, which allows unlimited online music on demand, has been rapidly growing. Universal Music Group, the largest label conglomerate, said Tuesday that for the first time more than half its digital revenue came from streaming in the latest quarter.
Spotify is by far the largest streaming company with 75 million users, 20 million of them paying.
But it has faced growing competition from new entrants Apple Music and rap mogul Jay Z's Tidal, which have both tried to distinguish themselves through original content and video.
YouTube in turn learned that it needed to focus less exclusively on video during a trial phase known as YouTube Music Key.
Listeners wanted to turn off videos when driving or exercising for fear of using up their batteries or data allotments.
HOW THE STREAMING SERVICES COMPARE Service Cost Apple MusicApple Music will cost $9.99 a month or $14.99 for a family plan (up to six family members) both with a three month free trialYouTube MusicFree level with adverts, Premium Red $9.99 a month service (US only) Tidal $9.95 a month for standard sound quality and $19.99 a month for 'lossless high fidelity sound quality' (9.99 and 19.99 in the UK)
SpotifyFree level with adverts, Premium $9.99 a month service (9.99 in the UK)Beats Music$9.99 a month or $99 per yearPandora$4.99 a month for Pandora's ad free internet radio serviceDeezerFree with adverts, $9.99 a month for Premium+ (9.99 in the UK)RdioFree with adverts, Rdio Unlimited costs $9.99 (9.99 in the UK) and US users can also get Rdio Select for $3.99 a month with limited downloads
'It really comes down to portability, and I think to date YouTube has not been seen as a portable experience,' Fowler said.
While YouTube Music will highlight rising new artists, the service is largely targeting the casual fan who may have been listening to the same songs for years.
'The magic of YouTube is this massive catalog,' Fowler said, but added that the main message was 'low effort, high reward.'
'The majority of people who are consuming music in the United States right now consume it in the car and are listening to a highly repetitive set of music,' he said.
'I want to remind users that music has intrinsic value and that it's worth paying for,' he said.
Listeners can tap on a favorite artist and then listen to a continuous selection of music generated for them.
Users can fine tune their channels by clicking thumbs up or thumbs down on tracks and adjusting filters on how adventurous they want to be.
Going one step buy pandora jewelry further with portability, YouTube Music will constantly cache tracks so that a user can come back while offline a feature that is possible but not automatic on most streaming services.
Streaming, despite its growth, has come under fire from a number of artists who say that the proceeds are paltry.
Even before its entry into streaming, YouTube has been a frequent target of music industry representatives alarmed by users' ability to post nearly anything online.
YouTube said it was committed to proper payments. In a blog post announcing YouTube Music, it said that YouTube and Google have paid more than $3 billion to the music industry.
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